Letter from Campbell Soup Product Manager to Andy Warhol (1964)

Letter from Campbell Soup Product Manager to Andy Warhol (1964): "In light of Andy Baio's settlement with Jay Maisel, this 1964 letter from the Campbell Soup product manager to Andy Warhol serves as the ideal way to respond to transformative works:




Transcript:

Campbell SOUP Company

CAMDEN 1, NEW JERSEY



May 19, 1964



Mr. A. Warhol

1342 Lexington Avenue

New York, New York



Dear Mr. Warhol:



I have followed your career for some time. Your work has evoked a great deal of interest here at Campbell Soup Company for obvious reasons.



At one time I had hoped to be able to acquire one of your Campbell Soup label paintings - but I'm afraid you have gotten much too expensive for me.



I did want to tell you, however, that we admired your work and I have since learned that you like Tomato Soup. I am taking the liberty of having a couple of cases of our Tomato Soup delivered to you at this address.



We wish you continued success and good fortune.



Cordially,



(Signed, 'William P. MacFarland')



William P. MacFarland

Product Marketing Manager

via Daniel Jalkut, Dan Abrams"